1) Who are you?
I'm Jared Friedman
. I play bass in a
rock 'n' roll band
and run Econo Graphics
. I've been
screenprinting t-shirts and posters for over a decade.
2) Do you design shirts, posters
and record covers as well as print them? What if I want to have them
printed by someone else?
Yes. And yes. You can check out the gallery for some examples of my
work, as well as the work of some particuarly talented freelancers whom
you can also hire through Econo. Rates are on a per-project basis, but
they're pretty reasonable.
3) Do you create custom ink
Yes. We can mix custom colors but cannot guarantee an exact match to
any commercial color-matching system. That said, we will work extensively
with clients to make sure the color is right. Custom colors are 10.00
each per order.
4) What's an ink change?
An ink change is when an image is printed in one color for one part
of a production run, and in another color for another part. For instance,
say that someone wants 50 black shirts with their logo printed in white
and 50 white shirts with their logo printed in black - that's an ink
change. They cost 10.00 per change.
5) What is your standard turnaround
time for orders?
Generally, 7-10 business days from when we get finished artwork, but
we can certainly do rush orders, and we don't necessarily charge extra
for them (though we might have to if it's a squeeze). Let us know when
you need your shirts, posters or packages, and we'll go from there,
but be forewarned that the biggest obstacle to rush jobs is the availability
of materials (specific shirt colors and sizes, for example). If you
know what you're going to need, contact us as soon as you can, so we
can put wheels in motion.
6) What formats do you accept
Currently, anything supported by Photoshop - JPEG, GIF, PSD, PDF...
email if you're unsure. Also, don't send bitmap files unless you're
really, really certain they're set up right for screen printing.
7) How should I set up my artwork?
Can you do it for me? And what does it cost if you do it?
Each image has to be separated into layers of colors, and any shading
(photographs, for instance) has to be made into a halftone. In general,
artwork that is "camera-ready" is already halftoned and/or broken down
into single-color layers. But we can, of course, set any image up for
printing. Simple stuff (like halftoning a photograph, or separating
discrete color fields into layers) can be done for no additional charge.
Complicated work (like breaking down a detailed full color or multi-colored
image) may incur design fees. Email us if you're concerned - we can
let you know very quickly what it will cost, if anything, or tell you
how you can optimize it yourself.
8) What's this "number of colors"
Screen printing is a process that breaks down an image into layers of
different colors. Each screen is used to print a different color on
the paper or shirt, so that when they're all printed on top of one another
in a specific order, they come out as a coherent image. It's important
to remember that only solid colors can be printed, though. If you have
an image with varying shades of a color (like a photograph), it needs
to be rendered into a pattern called a halftone.
9) What's this halftone thing?
is when an image made up of varying shades is broken down into a series
of solid-color dots in order to be printable. For a good example, look
at a black and white photograph in a newspaper very closely - you will
see that it's a matrix of black dots printed on the white newsprint,
which looks like a photograph to the eye at a normal distance.
10) I have a really detailed
photograph. Can it be successfully printed as a halftone image on a
t-shirt or poster?
That depends. Generally, large, high-contrast images print better than
small, low-contrast ones. However, as part of the process of approving
art for print, we send clients mockups of halftone work, so they can
print them out and judge for themselves.
11) What types of ink do you
We print posters and paper goods exclusively with water-based acrylic
inks, and we print t-shirts with nifty inks called plastisols. Plastisols
are essentially colored liquid PVC, which sets into a layer of solid
plastic when heated to a certain temperature. The prints, once cured,
are bright and highly durable.
12) Do you print on polyester
or 50/50 shirts?
We prefer not to, given that 100% cotton is not only preferred by most
consumers but also a heck of a lot easier to work with. Dyes used on
polyester shirts have a nasty habit of sneaking into inks, which requires
the use of special inks that are both more expensive and harder to use.
But, if a client needs polyester shirts printed, we can do it.
13) What about ringer tees?
Baseball jerseys? Do you print those, do they cost more than regular
shirts, and what colors are available?
Yes, we print them, they cost a little more than regular shirts (though
not too much more), and a wide number of colors and brands are available.
Email for details.
14) How about other articles
of clothing? Caps? Underpants? Tote bags? Can you print those for me?
Absolutely. Just shoot us an email and we'll
send you back a quote.
15) I want t-shirts printed,
but I already have the shirts; I just need the printing done. How much
will that cost?
In general, subtract $2.00 a piece from the price on the list, but send
us an email to discuss specifics.
16) Who made this wonderful
web site for you?
This fine gentleman right here.
17) My question wasn't answered
here - can I contact you?
Definitely. Use this form.